Trade Show Success Checklist: Your 4-Week Countdown to a Flawless Exhibition
Preparing for a trade show can be overwhelming, but with a clear 4-week plan, you can stay organized and stress-free. This checklist breaks down what to do each week so you can make the most of your exhibition and show up confident, ready, and professional.
6/5/20252 min read
Week 4: Strategy & Setup
“Lay the foundation early.”
Tasks:
Finalize booth design and production
Confirm booth size, location, and layout with the organizer
Book all logistics: shipping, travel, accommodation, electricity, etc.
Order print materials (flyers, brochures, business cards)
Set clear trade show goals (leads, sales, exposure, meetings)
Review exhibitor manual and regulations
💡 Pro Tip: Start building your attendee engagement plan — how will you attract people to your booth?
Week 3: Promotion & Lead Generation
“Let the world know you’re coming.”
Tasks:
Launch pre-show marketing (email campaigns, LinkedIn, Instagram)
Share your booth number and teaser content on social media
Schedule meetings with key prospects or partners
Organize giveaways or promos to drive traffic
Ensure your website has a trade show landing page
💡 Pro Tip: Use QR codes or links to pre-book demos or consultations at your booth.
Week 2: Team & Tools
“Prepare your people and your tech.”
Tasks:
Train your booth staff (product knowledge, elevator pitch, lead capture process)
Test any tech you’re using (iPads, screens, VR, demos)
Finalize branded uniforms or dress code
Create a lead capture process (CRM app, badge scanner, forms)
Print packing list and confirm shipping schedules
💡 Pro Tip: Prepare answers to FAQs and create a few key talking points everyone on the team will use.
Week 1: Final Touches & Setup
“Now it’s all about execution.”
Tasks:
Double-check booth arrival and setup time
Pack an emergency kit (tape, chargers, pens, snacks, tools, cleaning wipes)
Run through a mock setup or team dry-run
Set up meeting calendar reminders and check-in points
Prepare post-show follow-up templates and content
💡 Pro Tip: Take photos of your booth once it’s set up — these are great for social media and your portfolio!
Bonus: Post-Show Checklist
Don’t let the leads go cold.
Send follow-up emails within 48 hours
Qualify and segment leads (hot, warm, cold)
Share event recap and photos on social media
Debrief with your team — what worked, what didn’t?
Update ROI metrics and report on outcomes
Conclusion:
Preparation is everything. With this 4-week countdown, you eliminate last-minute stress and ensure your trade show presence is polished, professional, and effective. A well-prepared team, a compelling booth, and a strong follow-up strategy are what turn a good trade show into a great one.
Need help planning your next exhibition? From concept to construction, we handle it all. [Let’s talk about your next booth ➝]